GROW IN A FAIR FLOW

WE LOVE NATURALNESS. This love begins with the cultivation of our raw materials. We focus on the quality and durability of our materials and fabrics, and place great value on fair and sustainable production. We are aware that the fashion industry is one of the most resource-intensive industries in the world. To keep the ecological footprint of our fashion as small as possible, we use only raw materials of natural origin such as organic cotton, organic wool, hemp, linen, Tencel, and EcoVero viscose. We also strive to use primarily non-animal fibers in our product range and completely avoid animal additives in our processing. This allows us to develop LANA favorites that are completely vegan—proven by Peta.

The majority of our collection is also GOTS certified. These products promise one thing above all: a respectful approach to the environment and nature. In addition to our natural fibers, which are obtained from cultivation to harvest in mixed cultures and subject to the highest ecological standards of soil quality and nutrient richness, even the few raw materials of animal origin are only sourced under the strictest adherence to animal welfare. By avoiding pollutants and pesticides and practicing crop rotation, the soil can retain water better, thus not only conserving the world's most precious resource but also protecting local waterways and drinking water sources from pollution.
We only use materials that cannot be certified after testing them according to our own high standards. We ensure that cultivation, mining, manufacturing, and processing not only protect the environment but also the people involved in these processes.